Introducing et alia, the newest label to hit the NZ fashion market, with collections which offer modern styling that fuses femininity with an edge, designed for fashion-conscious women. The et alia Autumn/Winter 2023 collection is proudly stocked by over 65 retailers around the country.

The et alia ethos is about considered design elements, quality fabrics and stylish cuts, and fashionable yet practical clothing which takes you from work to events to the weekend.  I hope you love your et alia  xx




et alia is designed and managed by Jane Laird-Pick, a qualified designer with 20 years experience in the NZ womenswear market, across design, brand management, wholesale and retail sales. This new label brings together the best of her skills and experience, allowing her to express her innate sense of style and understanding of how modern women like to dress.